Apple, Inc. evolved as a business between its founding as a computer company in 1976 through its overall corporate dominance in the present day. The success of the company owed much to the charisma and imagination of its co-founder Steve Jobs. Jobs led the company to stratospheric heights in business and the cultural zeitgeist in its early days, he made an even bigger splash when he was re-hired after a decade-long rift with the company. The success of Apple wasn’t solely due to Jobs, but his hiring of excellent talents such as Tim Cook and Jonny Ive. Jobs sought an enduring legacy of success after he was gone. Ive would design devices with lasting impact, while Cook would stress efficiency in moving the products. The profits would soar, but as it did, Apple would come in for scrutiny by consumers and the government.
After Steve relates the harrowing ebb and flow of fortune that affected Apple in the wake of the loss of Steve Jobs in 2011. Author Tripp Mickle has penned more than a Business or Technology book, but a drama about the battle for the essence of one of the quintessential 20th-century companies. A book that the reader won’t want to relinquish.
After Steve: How Apple Became a Trillion-Dollar Company and Lost Its Soul
